Tourism leaders in South Africa have worked tirelessly over the past year to showcase to the world, through hosting of the 2010 FIFA World Cup, all that the destination has to offer as both a travel choice for leisure and business tourists, and a centre for equitable tourism sector investment. All of the economic and social indicators are in pointing towards South Africa as a nation worth the investment, worth the efforts, worth the trip.
The building of South Africa, as a competitive tourism destination on the world stage began, however, long before hosting of the Games was awarded. It is because of the efforts of the sector over the past decade plus that the nation was able to achieve host status.
One of the leaders in tourism growth and development in South Africa, and around the world, recently received open praise by leaders of the industry for having belief in the destination long before the analysts and advertisers fully appreciated the merits of the nation as a tourism economy.
As stated by Minister Alan Winde, Minister of Tourism, Finance and Economic Development for the Western Cape at the Gala Dinner of The Travel Corporation 2010 INTERNATIONAL CONFERENCE in Cape Town, South Africa:
Thank you to the Tollman family for choosing to invest in South Africa long before any of the statistics were known. Through people like you, we will be able to positively influence the reputation of our destination overseas, and inspire visitors to make a trip here for the first time. We are thrilled that the TTC has now chosen to host its biennial travel and tourism conference in Cape Town. The World Cup was the springboard we needed to attract conferences such as this one, which will foster the sustainable growth of our tourism industry. This event presents us with a strategic opportunity to tell 350 of the worlds top travel decision makers from around the world why Cape Town and the Western Cape should be their clients destination of choice. TTC’s commitment to South Africa is and has always been for the long-term.”
Speaking of the ongoing investment made by The Travel Corporation into South Africa through, inter alia Red Carnation Hotels , Cullinan Business Development, Travcorp South Africa and several of the global Travel Corporation businesses providing strong in-bound travel to the destination, Brett Tollman, CEO of The Travel Corporation made clear the company, and Tollman familys, commitment to South Africa.
This is not just a destination which we believe has potential for strong, sustainable growth through tourism investment and stimulation, this is also our homeland. The government of South Africa can rely on The Travel Corporation to champion its cause of sector development for the benefit of all South Africans.